By Guy Campos in APAC, Digital Signage and DOOH March 22, 2022 0
The forced perspective illusion can be seen on Cross Vision Shinjuku, a 155sqm, 4K, 6mm, curved LED screen outside Shinjuku train station in Tokyo, Japan. Rgb Led Display
NIKE has taken over a huge LED billboard in the Shinjuku area of Tokyo, Japan to show a forced perspective illusion celebrating the Air Max shoe.
A video advertising campaign running from 21 March to 27 March shows the brand’s orange box bursting open to reveal the Air Max in different styles and colours, according to the Drum website .
The campaign is taking place on a notable outdoor LED screen which is 154.7sqm in size, offers 4K resolution and is made with 6mm pixel pitch curved LED.
The Cross Shinjuku Vision screen, outside Shinjuku metro station, was made famous last summer by a similar forced perspective illusion of a giant cat. Eagle-eyed viewers will also see the same cat’s paw next to the Aix Max box in NIKE’s activation.
NIKE’s outdoor advertising campaign is taking place in the run up to Air Max Day, a celebration held annually by fans of the brand on 26 March.
The campaign formms part of a trend which has seen giant LED screens showing quasi-3D illusions in South Korea, China, the UK, Europe and the US.
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