An Indianapolis-based bus and transportation services dealer is undergoing a rebranding. Creative Bus Sales has changed its name to Model 1 Commercial Vehicles, saying the new brand identity reflects its evolution beyond bus sales.
The company, which bills itself as the largest bus and transportation services dealer in the U.S., said the new name represents its growth to include distribution, service, parts, financing and insurance for a variety of internal combustion, alternative fuel, and electric commercial vehicles. Shipping A Container From China
Model 1 employs more than 400 people across its nationwide footprint, including 144 in Indiana.
President Tony Matijevich calls the rebranding a significant decision for the company, which went by its previous name for more than 40 years.
“We’ve always had an appetite and ability to pioneer new spaces. Our goal is to lead the industry into what’s next – solving transportation issues with visionary thinking,” Matijevich said in a news release. “Moving forward for us means welcoming the future. We’re the same team with a new generation of leaders, and I’m excited to see how the team embodies our company’s purpose: to go first.”
The new brand identity and name will be rolled out across all of its locations in the coming weeks, the company said.
Model 1 said it represents more than 20 top commercial vehicle manufacturers across the country.
The company is headquartered in Indianapolis and also has a dealership in Elkhart, in addition to more than 20 locations in 16 other states.
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