Amazon Seller, Seller Strategies, Selling on Amazon
In order to sell hundreds of millions of different products to consumers around the world, Amazon’s sales platform is supported by more than 6 million third-party sellers worldwide . Of those sellers, 26% sell products using a sales model called wholesale. wholesale photo frame
Wholesale is the practice of purchasing bulk branded products from another manufacturer, supplier, or distributor to resell to consumers. Examples include popular consumer electronics, kitchenware, and even popular toys.
Selling wholesale on Amazon in 2023 is a lucrative opportunity — but there’s a lot you need to know before diving in. This article offers the pros and cons associated with the wholesale business model and offers step-by-step instructions on how you can efficiently get your business up and running on Amazon.
Want to learn more about selling on Amazon? Check out our complete guide. How to Sell on Amazon
In a nutshell, selling wholesale on Amazon comprises the basic steps of:
READ MORE | How to sell on Amazon FBA in 2023
For all methods of selling on Amazon, sellers will need to follow certain business setup practices.
For wholesale sellers, this may require you to get a business license, and a sales tax permit, or a “resale certificate.” These two items allow you to purchase products tax-free and to collect sales tax on your state’s behalf. Plus, most brands you contact will require this information from you before opening a wholesale account.
Make sure you look into what the wholesale license requirements are in your country or state.
At first glance, wholesale may seem similar to the other business models on Amazon. However, there are some pretty big differences as detailed below.
Arbitrage is the process of purchasing products from retail stores or websites at a discounted price to resell on Amazon. Like wholesalers, resellers buy branded products. Unlike arbitrage, wholesalers make bulk purchases directly from the brand instead of individual purchases from a retail store.
Wholesalers also negotiate rates with brands and distributors directly (i.e., earlier in the supply chain), whereas resellers (arbitrage) purchase discount products retail to sell via retail.
While wholesalers purchase and resell existing branded products, private label sellers create their own branded products to sell on Amazon.
Because of this difference, wholesalers do not necessarily need to create new product listings. Instead, they add their offer to an existing product listing. Private label sellers must create their own product listings.
Dropshippers list goods for sale on Amazon without taking ownership of the product first. Then, when a purchase is made, they place an order through the supplier/manufacturer of the product, who fulfills the product on behalf of the drop shipper.
Wholesalers own their inventory and are in charge of fulfilling orders themselves or through Fulfillment by Amazon (FBA.)
READ MORE | How to Make Money on Amazon in 2023 – 15 Top Methods
If you’re considering selling wholesale on Amazon, it’s important to consider both the pros and cons, especially after comparing it to the other methods of selling on Amazon. Let’s take a look.
Before actually contacting any brands, you need to be aware of what they’re likely to ask for as a prerequisite to opening a wholesale account.
Apply for an EIN number. An EIN (Employer Identification Number) or Federal Tax Identification Number is basically a social security number, but for your business. You can receive an EIN number for free from the IRS .
Yes, reselling wholesale products on Amazon can be profitable. In fact, 18% of sellers who resell wholesale products on Amazon, see profit margins between 26-50%, according to data from our State of the Seller Report .
As with any business model you follow on Amazon, your profitability depends on what you buy the product for and what you sell it for. And of course, you need to account for Amazon fees as well.
Now that you understand why you should sell wholesale products on Amazon, let’s go over how to find profitable wholesale products.
If you prefer video, we also have a fantastic Youtube video on this exact topic, check it out!
Here are a few tips when looking for wholesale items to sell on Amazon.
Make sure that the product is not sold by Amazon or a private label seller.
Amazon can afford to lose money on a sale. As such, they will price their products lower than many competitors, so you don’t want to (and likely can’t) compete with them.
To see if Amazon is (or was) on the listing, use the Jungle Scout Extension historical graph and check the “Amazon price” box. The graph will show you when Amazon has placed its offer on that particular listing.
If a product is a private label product, the listing will likely have just one seller. Look instead for products that have multiple sellers; this tells you it is either an arbitrage or wholesale product.
Look for established brands, preferably small to medium-sized brands.
You don’t want to have to market for a company that’s not your own. Remember: a big part of wholesaling is about riding the coattails of successful brands .
You can do so by checking for the product’s demand. Use Jungle Scout’s Extension or free Sales Estimator to estimate a product’s monthly and daily sales (more on this below). You want to find products that have a chance of selling tens — if not hundreds — of units per day.
Look for products that have ‘MAP’ pricing
MAP stands for “minimum advertised price” which is the lowest price a retailer is allowed to sell a product, according to the brand. Products with a MAP typically end in “.99”, “.95” and so on. The price looks uniform across all sellers and not random like “$18.37.”
This also prevents price wars where sellers are constantly competing with each other by slowly lowering their price. It forces all sellers of that particular product or brand to have the same minimum selling price. We’ll go over this more in the “Calculate how much money you can make” step.
Note: Products with a MAP policy may not always be priced at the minimum, so keep that in mind.
How to find potential wholesale products
If you aren’t sure where to start your search for good wholesale products to sell on Amazon, you can use Jungle Scout’s Product Database , which sorts Amazon’s massive catalog based on your criteria.
In this example, you can see the categories selected to the left. We also set the following criteria:
You don’t need to choose the exact same criteria, just make sure the minimum number of sellers is greater than one or two because if a listing has just one or two sellers, that tells us it is likely a private label product.
If you are not sure on what filters to use in Product Database, the tool has preset filters to choose from as seen in the image above.
Let’s check out the Doggone Good Rapid Rewards Deluxe Dog Training Bag with Belt listing.
This looks like the perfect opportunity. It’s priced well enough to earn profits, there’s sufficient consumer demand, and there aren’t too many sellers.
Once you have some ideas on what products you would like to sell, you need to find a supplier for that product.
Finding suppliers for wholesale products looks a little different from sourcing a private label product. Typically, you’d use a tool like our Supplier Database to find high-quality suppliers in China or other top overseas manufacturers . But for wholesale, you’ll contact the brand owners directly.
If you’re approved, you will be able to place an order and start selling as soon as possible—some brands may even ship to Amazon for you!
There are a few benefits to this approach:
Finding the right supplier for a product is as simple as Googling the brand. Using the previous example, let’s search for “Doggone Good.”
Once you find the brand’s website, navigate to the contact section. Sometimes, a brand will have a “wholesale” or “dealer” tab, so keep an eye out for that.
This brand just has the Contact Us tab, with an option to send them an email.
Here is an example of what you can say to initiate a negotiation:
I am interested in opening up a wholesale account with [brand name here]. Please let me know what information you require from me and I will get it back to you as soon as possible.
When you contact the brands, you want to demonstrate how you can add value to their company and products. This is usually done once you receive a reply from your initial email. You are offering to help extend their brand and increase their sales.
When you contact the brands, you want to demonstrate how you can add value to their company and products.
This gives you a fantastic advantage to negotiate with here. You can help them with selling on Amazon because they often don’t have the time or know-how to do it themselves.
Here are some ways you can offer to add value:
If the brand says yes to opening a wholesale account, congrats! Your next step will be to get a price list, figure out their MOQ (minimum order quantity), and how to order.
Now just because you’re approved, does not mean the products will even be profitable. It all depends on what the wholesale cost is. In the next step, we’ll show you how to calculate your potential profit per sale once you have the wholesale costs of the products you want to sell.
If they come back with a resounding “no” at first, that doesn’t mean it’s the end. Sometimes, negotiations take a while— it’s all a part of the process. If you are really wanting to sell a particular product or brand, don’t give up just yet. Continue to follow up every few weeks or so.
The truth is, many brands do not like to work with ecommerce/Amazon sellers because they don’t want them to tarnish their brand or just be in it to profit.
Obviously, you’re interested in selling a product on Amazon to earn a profit. Once you receive a wholesale price list from the brand, here’s how you can evaluate sales and profitability before making an investment.
The Buy Box is the widget to the right side of the Amazon product page that lists pricing and has the gold button that reads “Add to Cart.”
Whatever the current price is in the Buy Box, you want to be within 2% of that price. If your price is higher, your offer for the product may never display in the Buy Box.
Use the current Buy Box price when doing your profitability calculations.
You can also look at Jungle Scout Extension and Product Tracker data to see what the average price is of a particular product. This will give you more confidence when figuring out your potential profit.
You don’t want to sell a product where the price constantly fluctuates. As mentioned above, look for brands that enforce a MAP policy.
Next, make sure you know what fees to expect from the product. The easiest way to do this is to use Amazon’s FBA calculator . Enter the ASIN of the product into the calculator, then enter product cost.
Using Amazon’s Revenue Calculator, determine your profitability. The calculator will show you the cost per unit (after costs and Amazon fees), your net profit, and net margin. For wholesale products, I typically look for products with a minimum of 15% to 20%.
Remember, you likely won’t need to spend any money on advertising so that net margin is a good minimum target.
Determine the product’s monthly sales estimate using the Jungle Scout Extension or free Sales Estimator . Divide that number by the number of sellers on the listing plus one (which will be you). This is the average number of sales those sellers share on the listing.
For example, if a product has 3,000 sales per month and there are currently 9 sellers selling the product, the math looks like this:
Though keep in mind that just because there were only 9 sellers on the listing at the time of buying inventory, doesn’t mean there will always be only 9 other sellers. It could be less or more.
This is why you should work towards building a solid relationship with the brand and get an exclusive reseller partnership as mentioned above.
To avoid costly storage fees on Amazon, try to keep only 2-3 months of sales in stock. For example, for the example product above, you would need 600-900 units in stock in order to cover sales between orders (assuming there are always 10 sellers.)
You can continue to monitor how much stock you’ll need and when to reorder with Jungle Scout’s Inventory Manager .
There are also a handful of ways to source brands that aren’t yet on Amazon.
1. Look for successful Kickstarters, especially those with thousands of backers. These business owners may not have sufficient knowledge about Amazon and its benefits. As a wholesaler, you would purchase extra units of their product to sell on the platform once their product is manufactured.
2. Check Facebook ads and TikTok, which a lot of entrepreneurs use to start advertising their products. Similar to Kickstarter, these entrepreneurs may not know enough about Amazon to get started there. You could help them get set up on the platform and expand their reach.
3. Follow lifestyle and consumer-facing blogs. Blog posts from major influencers (think Real Simple or Joanna Gaines) can sometimes lead you to awesome products that aren’t yet available on Amazon.
There are two ways to fulfill your Amazon sales: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).
Fulfillment by Amazon is a program Amazon offers that lets you ship your products to Amazon’s fulfillment centers to store. After you make sales, Amazon picks, packs, and ships the products on your behalf. This takes a lot of the pressure off your new business as you won’t have to worry about shipping your own goods.
Plus, the fees for FBA are often less than the costs involved with shipping the products yourself.
However, if you are selling products that turn slowly or are oversized, FBA may not be the best choice for your business. You may have to turn to your own resources to store and ship your products.
In that case, Fulfillment by Merchant may be the optimal fulfillment method for your business.
Unlike FBA, rather than paying Amazon a fee for taking care of their orders, FBM sellers are responsible for handling the storage, picking and packing, and shipping of their products to their customers.
If you want to sell on Amazon, but don’t want to get involved with private label, wholesale is a great alternative. Plus, as mentioned above, selling wholesale could mean turning a profit in half the time it might take as a private label seller.
So don’t wait! Now that you know how to buy wholesale and sell on Amazon, e xplore your opportunities with Jungle Scout and start now.
How to Sell on Amazon in 2023
Brian is a writer and entrepreneur with over 6 years of experience in e-commerce and selling on Amazon.
local_offer Tags: Amazon Seller, Seller Strategies, Selling on Amazon
Wow! This article on selling wholesale on Amazon in 2023 couldn’t have come at a better time. I’ve been on a quest to expand my online business and tap into the wholesale market, and this guide has truly been a game-changer for me.
I must admit that the journey to wholesale success on Amazon is an ongoing one, but armed with the insights shared in this article, I’m confident in my ability to adapt and thrive in this ever-evolving landscape. Thank you for providing such invaluable guidance and sharing your expertise. Here’s to a prosperous future in the world of wholesale on Amazon in 2023!
Hi, good article. Quick question:
Can someone directly send send bulk items/shipment to Amazon warehouse like in private label you do this from Ali Baba.. ??
From Ali Baba, supplier can send your order to Amazon warehouse house..
Is there any way to ask wholesale seller to ship bulk order to direct Amazon warehouse house?
Yes, that is possible. Talk to your supplier about arranging shipment.
I came across your website by chance. I am interested in wholesale business. I got some helpful information through Jungle Scout.
Extremely helpful guide. One can always rely on useful information’s like this so as to achieve a huge success selling online.
Is LLC is necessary for Amazon FBA wholesale?
Some brands or wholesalers you contact may require a business license from you as well as a resale certificate.
Can you response for my question 1: In wholesaling business model on Amazon we choose those product for reselling that already sold by their brand by itself ? or those brand products that already sold by any merchant not by itself brand ?
You can do it either way. That most common way is to resell products that are already being sold on Amazon
Hi, thanks for all that info. Was very clear and easy to understand. You mention that some wholesalers will even ship your items to amazon for you, in that case will they need to put your label provided by amazon on the products?
Yes, you can either give them limited access to your account or you can create the shipment and send them the shipping labels.
I appreciated your article. I’m trying to decide whether wholesale is right for me. I can get HEAD products wholesale and I’m trying to determine whether this is a good company to start my own Amazon business with. It’s a big company that is already selling on Amazon but I wonder if there are too many sellers and if there is enough margin. I’ve thought starting with FBM and see how it goes but I’m worried I won’t sell much because of the competition. Id love to be able to discuss this with someone who has some experience with these things, let me know if that’s possible, thank you.
If you can start with a small order, maybe around 20-50 units, to test, I would. See how fast you sell out but make sure before buying that you will be making a profit on each sale by using the Amazon FBA Revenue Calculator. Just type that into Google.
You can estimate the monthly units sold using Jungle Scout Extension and divide that by the number of sellers. That should give you a rough estimate of how many you can sell per month.
First, thank you for your post. It is helpful and informative. I’d like to know more about this business model. Can you please give me some extra information such as how much I need to start wholesale on Amazon, how I can find good suppliers in the US, and how to get a resell certificate? Thank you,
Check out this article: https://www.junglescout.com/blog/amazon-fba-wholesale-suppliers/
Hi Why the approval from brand is difficult i contact to many brands for wholesale account but i don’t have any approval no one can approve my request
It can be difficult to get approval from brands but you need to be consistent. Are you sending from your personal email or a professional email address?
Hello, thank you for this great article. I’ve been getting price listings from suppliers that have their products listed on Amazon. These products are sold by resellers, not by the suppliers. When I analyze the fees through the calculator, I notice that the cost listed is way lower than the price listings. If those products are sold by resellers, shouldn’t be the cost similar to the wholesale price listings?.
I am not sure what you mean. If the cost to purchase the product is lower than the list price on Amazon, that is a good thing. That will hopefully leave you with a good profit margin.
Hi Brian Connolly, my name isKernst, I’m interested in starting a wholesale business but I will need your help but thank you so far for everything you already showing me, it’s been a great help
Excellent. Thanks for the information.
What’s stopping you from starting?
So are we competing with other seller who is selling the same product or are we sharing our profits with them ?
You will be competing with other sellers on the listing. If your offer is priced similarly to other sellers, you’ll share the Buy Box with them.
Many thanks to the author, for providing (selling wholesale on amazon) beautiful informative content.
What is the required for selling wholesale products in Uk for non uk resident
As long as you have the approval to sell the brands/products in that marketplace and have ownership of the products, you can see them on Amazon UK.
You need LTD registered on your Passport. Then use this LTD to create Amazon Professional Account. When contacting brands you will need this LTD and Reseller certificate to get approval and then Sell _
Hi Greg i am in Qatar, in this case how i will be able to get EIN and other certificates that the US residents get. Is the Amazon wholesale valid for someone living outside US, e.g. in GCC Regards Saeed
I suggest speaking to an accountant or attorney to see what your requirements would be.
Thank you for this comprehensive information. Thank you.
Can I sell multiple products from more than one supplier/manufacturer via wholesale on Amazon?
Yes, you can sell as many different brands/products on Amazon as you’d like.
This is very helpful information
I am extremely ready to begin to sale wholesale products online through Amazon and the information provided on this site was very informative and easy to understand. My question is this, if I just recently received an EIN from the IRS for a LLC that I recently applied for, can I use the same EIN when selling wholesale products on Amazon? How would I go about that? My idea of wholesale products on Amazon is completely different from my business LLC, so I am trying to understand the logistics of how this industry works, because I am new to it and I want to know what I am doing and what I need to do get my goals accomplished and to become more business savvy.
Yes, you can use that EIN. You enter the EIN under your Tax Information in Seller Central.
Selling wholesale just means you are purchasing products at a wholesale cost from a brand or wholesalers and reselling them on Amazon. It really matters what they require, not Amazon. I suggest contacting some brands/wholesalers to see what they require from you in order to open a wholesale account.
If I take few item on super market and I sell on amazon fba hole sell is they need from me any thing like supplier or manufacturer detail
If you purchase products from a grocery store to resell on Amazon, you won’t have any invoices to show Amazon. You may be able to sell that brand but there is a risk Amazon might ask for that information.
It is best to buy direct from a manufacturer so you can get a proper invoice to show Amazon.
What is you are wholesaling a brand not on Amazon? It doesn’t have a UPC just a barcode with an item number. Do you buy one?
The barcode is typically the “UPC.” If it does not have one, you can list the item using a GTIN exemption — which allows you to list products on Amazon without a UPC code. Search for GTIN in our blog and you will find a helpful article on the topic!
If we choose the dealer that is not on amazon then how we can estimate the profit? loss risk? Is there a lot of risk of loss by contacting a non-amazon user dealers?
Do you mean contacting brands that are not currently selling on Amazon? There could be a lot of upside to that as you won’t have competition on your listing. You can estimate your profit but running the numbers on a similar product that is selling on Amazon.
Amazon is one of the famous brands for selling anything online. Your blog shows the best content about it. It is informative!!
Does i need following step for whollsale bussines or for private label?? *Creating an optimized listing to rank against your competitors
That would be more for private label. With wholesale, you are not usually creating a new listing.
Trying to buy wholesale from your site but would like to sell it on Amazon , what I need to do? What’s best? And do I keep continue to buy or what you think is best for me that would benefit me?
We do not sell physical products on Jungle Scout. We sell the tools to help you find profitable products!
That’s great information and thanks for sharing with us we are great full for this and much appreciated.
Hi, Please elaborate in details, its your 4th main point: “Creating an optimized listing to rank against your competitors” for run this business, what is the methods for get more equality buybox and run the good business. because when you are new seller, your feedback is just 10 to 15 and you want to complete of high rating sellers, how to compete and get buy box. equally.
Can you guide in start on new seller central witch criteria we can follow for Scaling.
The best way to compete in the buy box is to keep up with your metrics and be close in price to your competitors. If your price is much higher than the current seller in the buy box, you will not have buy box share.
That’s really nice post. I appreciate your skills. Thanks for sharing.
HI Recently I have created individual account for USA/Canada markets with Pakistani credentials. Can I do FBA whole sale and what are further requirements for it.
Yes, you can. You will need to develop relationships with brands and wholesalers to purchase products from at wholesale costs. They may require you to have a US business registration and a resale cert.
Hello, My name is Sajjad, I am from Pakistan, I need guidance such as what are requirements for applying for Amazon fba wholesale 1; is website is compulsory. 2: is PayPal account is necessary
As of now, Pakistan is not in the Countries accepted for seller registration. https://sellercentral.amazon.com/gp/help/external/200405020
Hi Brian Connolly I hope you are enjoying your life well. I want to tell you that “Now Pakistan is approved to sell on Amazon”.
Hi there, this article about wholesale is worth reading. Special thanks to jungle scout.
Fantastic submissions, I will like to know more on wholesale ventures on pharmaceuticals supplements or medical products that require registrations by regulatory agency (NAFDAC) in Nigeria, as i am running Southern Pharmaceuticals and Allied Products Ltd, it is mandatory to register pharmaceuticals products before importation, Thanks
This is a very easy to follow article.
Thank you so much for your fast reply. I have a physical market and i am interested to sell my products on Amazon through FBM method without brand registration. Is this method called Arbitrage? Where should I start from? I mean where should I register my products on the Amazon website?
Thank you in advance for your time and kind assistance.
If you have your own branded products that would be considered private label. Though whether you sell PL, wholesale, or arbitrage, it is all the same process of selling on Amazon. I suggest checking out our full How to Sell on Amazon for Beginners guide that will answer all the questions you have.
Thanks for the article and all your responses. I want to start selling wholesale products on Amazon. I have a question. I will give an example: For example i want to sell power bank. Many people are selling power bank with different brands. If I sell a power bank with an existing brand on Amazon, I don’t need to create a new listing. But if I want to sell power bank with a new brand, I should create a new listing for myself. Am I correct?
I would be very grateful for your response
Yes, that is correct. If you want to sell an existing brand’s power bank, you will list your product on that existing listing. If you create a new brand of power bank, you must have your own unique listing.
Hello, Thank you for sharing great knowledge. I hope you will response here back. What type of account need for wholesale? Is wholesale need to a company? Which on is best LLC or DBA? Can you tell me complete requirements as above for a successful wholesale store in USA? Please please please Thank you.
You will likely need a resale certificate and a business license (LLC) to purchase goods at a wholesale cost from brands or distributors.
I am looking to start a private label , I want a private mentor that will take will step by step through out the whole process
Check out our Jungle Scout Market! There are lots of talented freelancers there that can help you with that.
Thanks for the article and information. I am a beginner, but so far I have ran into the issue several times of wholesale suppliers not shipping to FBA or to third party sellers. Do you have any advice on this, and do you have a reason why they would not want to ship to FBA for third party sellers?
Usually, it’s because it is extra work for them by having to label differently than usual.
Great article! I am from canada but want to sell on Amazon US. Do I still need a resale certificate? Thanks!
You don’t need that to start. You may need a resale certificate if you are going to purchase branded items at wholesale prices.
Thank you for this article, it helped me to get started on this opportunity. But now I am concerned.
I clicked the link that you provided to apply for an EIN, and I was taken to this website: https://irs-ein-forms-gov.com/?utm_source=adwords&utm_medium=cpc&utm_campaign=ein-campaign&utm_term=ein%20number%20irs&gclid=EAIaIQobChMIqaPD1v2n7AIVE-DICh0tqgL3EAAYAiAAEgKI_vD_BwE.
I trusted the website because of your recommendation and I filled out the form, including my SSN and address. After I had provided that information, they asked for payment which raised a red flag for me. From there I searched the IRS’s website for applying for an EIN and confirmed that this should be free. Now I am concerned that I gave my information to a fraudulent company, and what they are going to do with my information. Have you heard of anyone else having this issue?
Thanks for pointing this out to us. I have changed the link to the IRS’s website. The website previously mentioned was a legitimate third party website, but they do charge for doing it for you.
Go through the IRS’s website and do it for free.
I’m a school teacher and want to venture on something that might change my life.
How much money do I need to start selling wholesale products on Amazon?
Your response would be greatly appreciated.
You can start with just a couple hundred dollars if you want to. Some brands or wholesalers have a low minimum order quantity so you can begin selling with just a little bit of starting capital.
Thank you for the great article. I am based in UK and I am interested in PL but I am thinking of starting Wholesale first, which i hope will give me some income and thus allow me to spend more time at computer in order to carry out solid product research for PL. I am thinking of maybe joining these FBA courses focused on Wholesale for Amazon. Would you know of any good courses?
I have my jungle scout suite and have looked at FreedomBuilderBootCamp, But I believe this course is more for PL than for Wholesale! I maybe wrong. I can go around and chase establshed brands and maybe by shear luck if i come across anyone of them saying then I have to be prepared to present them a agreement (maybe), how do I instruct them as in where to send the shipment, etc. I need someone to give me more microscopic steps guide! But I guess I either have to find a good course or spend more time researching !
Hi, I suggest you just jump right in and learn as you go! Follow the steps in this post and start contacting brands and see what they require from you. If you place an order, you can have them send to FBA for you or just to your location.
I am also based in the UK and would love to start off in wholesaling Amazon FBA. Would you please let me know what course you ended up choosing as I am a bit overwhelmed with the options lol
Hi, thanks for the information. I had jus reached a brand where the brand required “Channel” which is Amazon but they are also asking for our “REVENUE’. I am new to the this wholesale business would you give us a suggestion for what I can give information to them according to my Revenue.
I would be honest that you are a new business that’s starting online.
I do have one question: What if the product I want to market is not sold on Amazon (industrial equipment – search on Amazon return no results)?
Does that mean it is not suitable to sell on Amazon?
Hi! Thanks for the question.
Not necessarily, though you need to make sure you do your research that this is a product that sells outside of Amazon.
Another thing you can do is conduct keyword research with the keyword you’re searching to see if there is any search volume there.
when a seller opt for “have one to sell’
prior to it must he have the inventory?.
Or he can link the order to main manufacturer on amazon.
You are referring to dropshipping. You can do this but you need to be sure the manufacturer that ships your order has the item in stock.
Sir i have no LLC and i am live live in US .i want to start amazon wholesale .is thier possible to sell as a wholesale on amazon without LLC .Is thier any product available that dont need of LLC
You can sell a private label product or retail arbitrage without an LLC. Most brands that you request to open a wholesale account with will require an LLC.
Hi I am interested in being a wholeseller would like more info please
Can i use The wholesale strategy if i have a company located in sweden and a seller account for amazon FBA in USA??
I have a new LLC and an EIN. I just looked into getting a seller certificate, and in my state (MS) it says a $500 bond is required for an ecommerce business (when there is no physical storefront). Is this common? Is there any way around this?
I am not sure. Each state has its own requirements. I would reach out to a professional with this type of question.
Good morning I’m in JAMAICA this my question what I want to buy wholesale to retail or yo sell back, how can I go about that?? Next thing Amazon is flood with sellers it so hard to pin point a product to sell.
You should read through the post fully to get a better understanding of how to do product research for wholesale products. Looks for products with a consistent sales rank, that will give you a good place to start.
I was considering going Private Label, I’m in Greg’s Freedom Builder course, but I don’t have much free time at least till the end of the year, so would it be something to consider, to start with the Wholesale FBA model first, and then work on my Private Label development with less pressure? Or is wholesale really not advised any longer? Can one still make decent profits from Wholesale?
Wholesale is still a great model to follow on Amazon. It takes some time to find products that would work well for wholesale, as well as contacting brands to open accounts. It is worth noting that many brands will turn you down for wholesale accounts. While you don’t have to launch a brand new product, it is still a lot of hard work.
Hi, Great info here! Question: I am wondering which business I should select in the sign up business category. “Select an entity type”. I am assuming “None, I am an Individual as I dont have a name registered. But I could use some feedback, thanks
If you do not have a registered business, then yes, choose the individual option.
That was helpful thank you ☺️
I am glad that you found this info helpful!
Thankyou for providing such wonderful article which clear all my doubts about wholesell business on amazon
We are glad you enjoyed it!
Hi, thanks for the helpful information! I’m new to the wholesale process, and feel like I’m missing something with Step 5. When you say “contact and negotiate with Suppliers”, does “Suppliers” refer to the manufacturer, or the company that created the product? For example, if I want to sell a KitchenAid waffle maker, and I use the Supplier Database to find a manufacturer, do I need to contact KitchenAid to ask about selling their product, as well as the manufacturer? Or are they one and the same? Thanks in advance!
You will want to contact the brand owner to get approval as they will be the ones selling you the product at a wholesale cost.
Thanks for sharing this it’s really helpful for me.
when i am a new seller and i launch a product against other sellers as the same price like them or lower and ultimatly i would have zero ratings and reviews so will the buyers buy from me or not. or i have to do something like give a ways and all that stuff to rank.
If you are selling wholesale on a listing with multiple sellers, the buy box will rotate if you are the same price or lower price. You will still get sales but the other sellers may have the buy box more.
Hi. Quick question: What happens if the competition gets ugly? Let say and existing seller is not happy with incoming new seller. He decided to buy all or most of our inventory and return them on purpose. So that we both have bad return percentage and run out of stock. What happens next? Is there any way to avoid or prevent that ?
HI I READ THIS USEFUL ARTILE. I HAVE AQUESTION .IF I DO AMAZON WHOLESALE FBM.I SEE A PRODUCT ON AMAZON 89$. THE SAME BRAND IS SELLING IT AT 33$ ON ALIEXPRESS. IF I GET AN ORDER.I WILL ORDER ON ALIEXPRESS.I WILL HAVE TO HOLD NO INVENTORY.PLEASE GUIDE CAN THIS MODEL WORKS
You will need to be 100% sure that the item you are reselling is authentic. If you see a brand name product on Aliexpress, most likely it is counterfeit.
What you are describing is dropshipping.
This paragraph gives clear idea for the new viewers of blogging, that in fact how to do running a blog.
Hi. Can you suggest what’s you prefer when it comes to Wholesale or Private label. And from you experience which more profitable for the long term.
Both have pros and cons, it just depends on what your business goals are.
Both models can be profitable long term. Personally, I prefer the wholesale model as you selling products that are already on the marketplace vs. launching a brand new product.
Private label will typically have a higher profit margin as well.
hi, i found the article very helpful, i have one concern and that is i have found most of the manufacturers and wholesalers reluctant to sell their brands on Amazon, i wonder how can i negotiate with them and should i tell them i am selling your brand on amazon?
Thanks for the question! You should always be upfront with brands about selling their products on Amazon.
If they’re reluctant to allow you to sell on Amazon, show them how you can provide value to the brand vs. just reselling. Say you can help optimize their listings, increase sales, run PPC campaigns. etc..
Do you know any companies that will do all the of fulfilment and everything wholesale on Amazon that have success selling products? I’m looking to sell big name brand products.
There are lots of distributors and wholesalers out there, you just need to search for them!
I manufacture a branded retail product sold all over the world to the art/craft/hobby business. I have stayed away from selling around my customers as I don’t want to bite the hand the feeds me. However, things are changing and I was curious as to what you thought of me setting up a wholesale business on Amazon allowing folks to purchase my products but with a higher than one or two minimum. Or, at least establishing a price/minimum that won’t piss off my distributors. It all sounds a bit risky to me, but things are changing as brick and mortar vanish. Anyway, if you have thoughts, I am all eyes.
We’re actually in the process of rewriting this article and should have details for you soon!
THANKS FOR THIS GREAT POST, IT HELPED ALOT I HAVE FEW QUESTIONS
Resin Frame 1. WHAT WOULD BE THE RECOMMENDED PRICE RANGE OF PRODUCTS 2. HOW WOULD WE KNOW THAT ITS THE PL BRAND / INTL RECOGNIZED BRAND ETC. WHEN SEARCHING FOR PRODUCT 3. SALE ESTIMATE WAS POSSIBLE BCZ JUNGLE SCOUT WAS USED, WHAT IF SOMEONE DON’T HAVE(HE COULDNT BUY) 4. IS IT OK , IF WE WENT OUT OF INVENTORY , WHAT IMED STEPS WE SHOULD TAKE THEN 5. HOW MANY PRODUCTS WE CAN DEAL IN FBA WHOLE MODEL, FROM ONE ACCOUNT